The word “fashion” is used in two different contexts. One context refers to the general rules governing how people dress. In this case, it usually refers to the way in which certain clothes are created and worn. In another context, however, the word refers to the art of dressing.
High fashion is often thought of as an exclusive phenomenon of the Western world, occurring only in the years surrounding the end of the Cold War. However, high fashion has been around for at least several decades in other cultural circles, including many Asian societies. The term “high fashion” is also used to refer to a certain type of ready-to-wear clothing produced by large fashion houses. Such clothing is made available to the public for a limited period of time, such that the public develops an attitude toward it, often viewing it as prestigious or fashionable.
Although there have been many famous fashion designers throughout the history of fashion design, perhaps the most prominent is Dieter Hochhauser. Born in Germany, Hochhauser emigrated to Paris, where he worked with some of the most renowned designers in Europe, eventually creating his own label, fitting room No. La Suisse, which still exists today. Dieter Hochhauser and other designers have tried to create similar styles in their home countries, but their efforts have failed.
As one looks into haute fashion, the term “haute couture” may be unfamiliar. This term, however, refers to a style of fashion characterized by excess, irregularity, and artistic exaggeration. Often, this sort of fashion incorporates haute culture, humor, and irony. For instance, a swimsuit that is completely nude might be called a “barely covered swimsuit,” while a swimsuit decorated with a myriad of Swarovski crystals might be described as “ornamented swimsuit.” Haute couture often displays these sorts of items side by side, creating an odd mixture of absurd and absurdism. The artists who create these garments are generally considered to be at least slightly eccentric, and often display their wares at the Louvre and other galleries in the world.
In addition to designing clothes and accessories, fashion designers are also responsible for the dissemination of information about current fashions, trends, and styles through books, magazines, catalogs, advertisements, videos, etc. Many fashion designers rely on the Internet to promote their clothing lines, as well. With the help of online marketing, fashion designers are able to reach a large number of potential customers.
Another way in which fashion designers are changing the way that they produce and market their products is through sketch designs. Sketch designs allow fashion designers to develop an initial idea for a new garment, thus influencing the conceptual design process. By having access to large numbers of sketches, designers can better determine what is popular, as well as what is not. Designers often take these sketches to fabricate sample garments, so that they may see the actual results of their designs before investing a great deal of time and money into the actual production of garments. These sketches are often kept in file or placed in a file so that future fashion trends may be determined.